Google buys up airfare search and pricing system company
Google has acquired ITA, developer of the airfare search and pricing system QPX that is used by major airlines. The deal is for $700 million in cash and comes after months of rumors about Google buying ITA.
via mashable.com
I can't wait to see what Google is going to do with this data set. Searching for flights is such a painful experience. It's also a fun thought experiment to consider what other data they could join this up with.
